Marriott International is expanding their presence in the Asia Pacific, with 100 hotels expected to open in the area in 2021. In 2020, the brand opened 75 properties in the region.
“I am proud of the way we have continued to grow and have moved quickly to adapt to the challenges that arose from the pandemic. With the launch of new global industry hygiene standards in April 2020, innovative offerings such as work anywhere packages and hyper-localised marketing and sales strategies, our nimble and forward-thinking approach will continue to lead us through the recovery,” said Craig S. Smith, Group President, International, Marriott International. “We are grateful for the continued resilience and positivity demonstrated by our associates and for the confidence our guests, owners and franchisees continue to have in us. We remain well-positioned to meet the travel demands of our guests across Asia Pacific and the rest of the world.”
Marriott is also planning to open their 400th hotel in China, as well as their 50th hotel in Shanghai, with the opening of the JW Marriott Shanghai Fengxian in spring of 2021.
“According to a joint report by consultancy Bain & Co. and Alibaba’s Tmall Luxury unit, Mainland China is on track to become the world’s largest personal luxury market by 2025 even seeing year-over-year domestic growth in 2020 despite the pandemic,” Marriott explained. “To leverage this trend, Marriott International continues to strengthen its luxury portfolio with expected openings in 2021 such as W Changsha, W Xiamen, St. Regis Qingdao and The Ritz-Carlton Reserve Jiuzhaigou. With the anticipated opening of the Ritz-Carlton Reserve, China will be the first country in Asia Pacific to house all of Marriott International’s luxury hallmarks.”
Marriott’s leisure bookings in China are up 25 percent year-over-year. They also expect to open a number of hotels in Japan, Australia, the Maldives, South Korea, India, and other locations in the region.
“The strength of our pipeline is testament to the long-term growth prospects in Asia Pacific,” said Paul Foskey, Chief Development Officer, Asia Pacific, Marriott International. “Despite a challenging environment in 2020, we are pleased with the signings we have achieved across the region during the year. We have full gratitude to our owners and franchisees for their belief in the resiliency of travel and the strength of Marriott’s portfolio of brands.”
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